It wasn't too long ago that supping a pint of ale while discussing the hop aromas was a pastime preserved for more mature drinkers with CAMRA memberships and knitted jumpers.
How times have changed and while there are still knitted jumpers - although worn with a slightly ironic irreverence - a younger generation have discovered the beauty of craft beer and real ale.
The new enthusiasm has been driven by the success of the Camden Town Brewery - the work of Jasper Cuppaidge, who moved into railway arches below Kentish Town West station in 2009 and later opened a brewery on the site in 2010. By opening in Camden - where many trends start - Cuppaidge instantly made craft beer and brewing fashionable.
Today the Camden Town Brewery Bar is one of North West London's finest watering holes, especially when coupled with a brewery tour. The bar really sets the tone for craft produce throughout the NW postcodes. Just a 'hop' away is BrewDog - serving an amazing array of international craft beers and tipples from its own Scottish brewery.
Over in Kentish Town is The Southampton Arms, who makes the bold claim of, to its knowledge, being the only ale and cider house in London to exclusively serve beers and ciders from small independent breweries in the UK.
And nearby is The Euston Tap - a craft beer house with eight rotating cask ales, 20 keg beers and 150 varieties of bottled beer.
Brewing, as this feature highlights, isn't the preserve of a mighty few. Divine intervention struck a church warden in Primrose Hill, who now has permission from the Bishop to set up a nano brewery in the crypt of St Mary's Church. It'll come as no surprise that Kentish Town's The Gipsy Queen is one of the first pubs in line to stock the resulting craft brews.
“It’s still the engine room at the heart of the company. I love Camden. I’ve lived here for 12 years. Everywhere I go people know about Camden, it’s not like any other part of London, from 18-80, you can be in the Dublin Castle in a suit or dressed as a Goth.”