Trends that start in America often travel across the pond to the UK so is it only a matter of time before estate agents use Pokemon Go as a part of their marketing strategy?
Here in the UK, property listings are likely to say if there's a posh supermarket nearby thanks to a phenomenon known as the 'Waitrose effect' - where the right grocery brand can add almost £40,000 to a home's value.
Meanwhile in America, property listings on Zillow - an equivalent to Rightmove - detail '3 Pokemon Go gyms, 5 Pokestops and a confirmed sighting of Squirrtle' as redeeming features up there with a new roof and hardwood floors.
One Stateside estate agent even tried to boost visitors to an open house event by advertising he was certain there was a 'pikachu' at the property.
While the whole idea of using Pokeman Go as a marketing tool may seem childish, the makers of the game see a serious revenue stream in its location-based methodology.
Software developer Niantic is already planning to sell locations to business, allowing them to lure clients in and increase foot fall - with restaurants especially interested in this new marketing method.
Whether this is a serious enough draw for estate agents and property buyers remains to be seen. There is a suggestion that highlighting Pokemon Go features is better suited to rental listings aimed at students and young professionals. Maybe it's just a great PR exercise to raise brand aware and a laugh?
However, there is also a little niggle that says this new style of viral marketing lodged in augmented reality is a taste of what's to come, and perhaps UK estate agents need to be ahead of the curve. What do you think?
An ad on Zillow for a home in Redmond, Washington, details a long list of upgrades, including a new roof, new hardwood floors, a tankless water heater and, at the bottom of the list, a "Pokemon Go" gym less than five minutes away. Another in Tacoma, Washington, goes into more detail: "3 Pokemon Go Gyms, and 5 Pokestops. Confirmed Squirrtle sighting in the backyard, and there may or may not be a Charzard lvl 7 in the neighbors shed.