Cyber monitoring is crossing over into the rental sector and possibly for good reason. You might be aware that businesses sometimes snoop on prospective employees and current members of staff by viewing their social media accounts.
What you post on Instagram, Twitter or Facebook may be used to judge your suitability as a tenant. But before you panic that those pictures from last Saturday's party might stop you securing a let, tenants will have to give consent as to what social media sites can be monitored.
The analysis of your so-called 'digital DNA' is designed to help landlords pick the right tenant for their property and keep tabs on them during the tenancy. The new profiling software from Tenant Assured will give landlords an insight into the five main personality traits that could affect the tenant-landlord relationship: extraversion, neuroticism, openness, agreeableness and conscientiousness.
Landlords will benefit from being able to track the movements and milestones in a tenant's life. Red flags would include spending extended periods away from the property, losing their job or moving a new housemate in without prior permission.
The jury is out as to whether this is a smart, 21st century solution to keeping up with tenants or whether it's a 'Big Brother' voyeuristic tactic. With tenant consent, however, it shouldn't be too problematic. What do you think?
Tenant Assured uses automated social profiling technology to trawl through tenants' social media accounts to pick up on personality traits.