There's no shortage of property supplements and sections in the national press but when the Financial Times writes about an area, most people sit up and take notice.
The respected broadsheet chose to concentrate on Kentish Town in its May 13th issue (find the article here), headlining with news that the area's quirky factory conversions are attracting young professionals.
It was former Kentish Town resident and Labour politician Tessa Jowell that earmarked NW5 as a major rival to Tech City at Old Street back in 2015, and it's a train of thought that's gaining momentum, pricking up the ears of the FT.
The notion is supported by a group called the Kentish Cluster - a band of tech companies, local businesses, creatives, charities and more, who meet on a regular basis to network and develop their professional roots in Kentish Town. They're all feeling the gravitational pull of lower annual office rents, especially when compared to Clerkenwell and the West End.
As we as like finding like-for-like minds in a business sense, the vibrant Kentish Town property scene does well in matching bright young things with just as creative accommodation. There are plenty of opportunities for the warehouse-style of living that seems to sit well with enterprising techies, in addition to some beautiful period conversions and architecturally-designed new builds.